You can get an edge on the competition with a strong, integrated strategy that combines content marketing, research, technical SEO, social media, paid strategies, and other elements of online marketing.
Today, 55% of businesses invest in professional search engine optimization (SEO) services. Before your company even considers SEO services, though, it’s critical to answer these two questions: What are SEO services, and what should an SEO company’s services include?
A few examples of some of the most common SEO marketing services include:
For many companies, traditional SEO services provide everything you need to succeed. If you’re a local or ecommerce store, however, local and ecommerce SEO services offer a competitive advantage that can maximize the impact of your SEO strategy.
In some cases, SEO services will focus on specific areas of SEO (earch engine Optimization), like:
- On-page SEO, which focuses on optimizations related to your website, like your title tags, content, and more
- Off-page SEO, which focuses on optimizations related to your online presence, like your website’s backlinks
- Technical SEO, which focuses on optimizations related to your website’s backend, like your page speed, site architecture, and more
Since SEO requires on-page, off-page, and technical SEO to succeed, it’s uncommon for companies to invest in these services.
Most will opt for full-service SEO plans, which include on-page, off-page, and technical SEO because these plans provide you with an all-in-one solution so you can focus your time elsewhere.
7 things your SEO company’s services should include
Now that you know the definition of SEO services, it’s essential to review the services provided by SEO companies. While every agency is different, you want to partner with a provider that offers the complete package when it comes to SEO.
As you compare agencies, focus on SEO services that include the following:
1. SEO audit
Every SEO company’s services should feature an SEO audit.
With an SEO audit, your SEO provider takes an in-depth look at your current strategy. Even if you don’t have an SEO strategy in place, your agency will evaluate your website from an SEO perspective, looking at where it excels and where it could use improvements.
While you can take advantage of free SEO audit tools, they don’t provide your business with the same insight as a team of SEO specialists. That’s why SEO services should include an audit. If they don’t, it indicates a lack of preparation and investment by your SEO company.
An absent SEO audit can also suggest that your agency doesn’t plan to create a custom strategy for your business. Instead, they use a template, which is why they don’t want to invest the time auditing your site.
The best strategies come tailored to your business, your brand, and your audiences.
2. Competitor analysis
No matter how niche your industry is, you want a competitor analysis with your SEO services. With competitor analysis tools, your SEO company can discover online and offline competitors. This discovery can inform your strategy, helping you take advantage of and benefit from competitor weaknesses.
While many SEO agencies include an initial competitor analysis with their services, you want to partner with companies that make competitor analyses a regular part of your strategy. They assess your competitors continually, always looking and spotting opportunities.
WebFX, for example, analyses your competitors every quarter. This proactive approach allows us to create competitive strategies for our clients, which has resulted in our award-winning team generating more than $2.4 billion in revenue for our clients in the past five years.
3. Custom strategy
A custom strategy is a core component of the definition of SEO services. When you have an approach personalized to your business, you can maximize your return on investment (ROI) from SEO. That translates to more calls, orders, and visits to your company.
If you invest in SEO services, your team needs to ensure your agency provides a custom strategy. That’s because many SEO companies, especially those promoting “cheap” SEO services, deliver cookie-cutter or copy-and-paste strategies.